SAP UX Basics – What is a Persona ?

In this article, we are going to talk about User eXperience a little more.

What is UX ?

Traditionally people are confused with what is user experience and what is the difference between User Interface (UI) and User eXperience (UX).

There are a lot of differences between UI and UX since UX is a very broad concept and it is not only design or the way the interface looks like.

Google definition of UX: “The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use”.

The key point Google is mentioning here is Usability.

UX is the usability of one solution but keeping in mind its specific customer.

So when you are a UX developer, you are both a UX designer and a developer, since you are going to develop the solution based on your initial design, focusing on the usability and your customer needs.

What is a Persona ?

The first step of going towards any UX design is to find out your customers, your Personas.

So what is a Persona ? Persona is a personification of your real customer, who is going to use your application.

Generally, what we do when we go to a UX workshop is to know more about our customer users, the ones who are going to use our solution and see what is their specific age group, their thinking pattern, their working condition, their priorities, lifestyles and physical attributes.

This helps a lot while designing the solution because you can keep in mind your customer needs and goals.

So that’s the Persona.

In the second part of this article we will be talking about the Wire Framing phase and the tools you can use.

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